An Essay Sample Test Helps You Build Up Your Writing Skills

An Essay Sample Test Helps You Build Up Your Writing SkillsIf you are new to writing an essay for a college exam, you can often find a great deal of help from an essay sample test. An essay sample test helps you develop and write essays on a variety of topics that many students often find themselves unprepared for, especially if they have not taken a course or two of college level writing.The essay sample test is designed to give you the opportunity to create an essay based on some topic or content that you are familiar with. There are some sample tests that allow you to write an essay on your own. These are often designed to reflect an area of study, such as art, literature, history, or sociology. The goal of the essay sample test is to get you thinking about your chosen topic area.When you are developing your essay, it is a good idea to think about how you would write a piece on the topic and see if there are any specific questions you want to address. As you create the paper, it w ill be important to note what areas you would like to consider in order to answer the given question. This will help you create a better essay.In addition to the essay sample test, you may also want to consider a research paper or report that provides information about the topic of the essay. You will find that a research paper is an excellent way to provide more content about the topic that you are writing. It is also helpful to realize that an essay based on research is actually a much different kind of essay than an essay based on your own personal experience.A research paper is often short and to the point and focuses primarily on the reason that the original essay is being written in the first place. You may also consider one on the basic techniques of story telling. A research paper usually follows a format similar to a letter of inquiry and provides a summary of the author's research, and whether or not the research will be used to solve a particular problem.As you prepare fo r your essay sample test, it is important to realize that it is unlikely that you will be given a lot of time to work on your essay. A well written essay usually takes an average of about an hour, but remember that you are writing for an audience, so you should be able to create a draft in a relatively short amount of time.An essay sample test is a good way to see if you are ready to start your essay. Whether you are already familiar with the topic, or you are learning the topic for the first time, the essay sample test will let you see what you can expect from a good essay. Make sure that you read each essay sample test thoroughly and begin working on the essay as soon as possible.

Angelas Ashes Essays (618 words) - Limerick, Angelas Ashes

Angela's Ashes Angela's Ashes is a moving book full of poverty, suffering, and death that shows that no matter how difficult things seem, the hard tines can always be overcome. Angela and Malachy McCourt, both Irish, were married in America after a passionate night together that ended up producing their first son, Francis (or Frank as introduced to the reader). Later, the couple had another son, twins, and a daughter while living in a small apartment in New York. Margaret soon died and the family moved to Ireland where their lives were only worsened. Angela had two more children that lived, but the young twins died. Malachy was an alcoholic who rarely held a job and spent his wages at the pub instead of on his family. They were forced to beg for food and other necessities because relatives were cruel and selfish. This novel tells the tell of young Frank having to endure extreme poverty, starvation, and a broken family with strength and courage. He eventually raises enough money to go to America and break free from his depressing childhood. In my opinion, the theme of this book is that no matter how bad things seem to be, anyone can survive and become successful through perseverance and determination. For example, Frank grew up in just about the worst environment possible but was determined enough to get himself to America and eventually become the author of a Pulitzer Prize winning novel! Frank achieved his goals by taking any extra jobs that he could find and saving every penny possible until he could finally afford his passage to America. Because his father never brought home any money, Frank supported the family with what little wages he earned at his job and was determined to make a good life for himself, his brothers, and his poor mother. Frank learned to depend upon no one but himself and his determination to succeed won him a new life in America where he now lives happily married. I noticed numerous literary devices present throughout the book. One such device is the use of apostrophe. Apostrophe is used continuously when Frank speaks to the angel on the seventh step and also when he and his parents speak to the dead children such as Eugene, Oliver, and Margaret. The story is told from the point of view of Frank as he grows from a young boy of about three or four to a young man at nineteen. This point of view is especially effective because it shows how he feels about his experiences as he ages and how he felt at that exact time. His views change as he grows and his naivete vanishes. He becomes a stronger, smarter person with the reader following along. I also noticed frequent use of imagery. Frank describes his eyes when they are infected with "red and yellow oozing" out of them. Vivid images are also used to describe the putrid smells in their house next to the lavatory that was used by the entire street to empty their chamber pots. McCourt also chooses to write very often in the diction of the old Irish language. This word choice adds to the mood of the book and attempts to bring the reader into Ireland. The book is also packed with humor. For instance, when the boys were playing outside, McCourt said that the women stand because "all they do is take care of the children, clean the house, and cook" but the men sit because the spend their time "discussing the problems of the world and wondering what to do with the rest of the day"(107). This is a humorous, almost satirical look at the traditional male-female roles in a family. Humor is also used while Frank waits for the angel on the seventh step and his naivete as a young boy. McCourt's novel is filled with wonderful, descriptive images that help to shape his fascinating tale from poverty to success.

Free Essays on Elizabeth Carey

Lady Elizabeth Tanfield Cary, Viscountess Falkland Elizabeth (Tanfield) Cary is an important literary figure worthy of study in the 21st century because she was a rebel with a cause for women’s rights, especially within marriage; because she became a rebel with a religious cause; and finally, because she was the first Englishwoman to write and publish a drama, The Tragedy of Mariam (1613). Elizabeth (Tanfield) Cary was born in 1585, was the only child of Judge Sir Lawrence Tanfield (Weller), and was provided a strict but extensive education (Krontiris). Cary’s life was characterized by her constant struggle between the pressures of conformity and submission and an inner imperative to resist and challenge authority. Societal expectations of women at this time were that women were to be nominally educated, if at all. Women were to be quiet and meek, to be subservient to men in all regards, to be used as an asset when arranging marriages. Women were to be a beautiful ornament on the arm of their husband in society, to bear and raise his children, and were expected to have no thoughts or opinions on matters of politics or religion. Women had no power to choose their own futures, and were at the mercy of their parents in regards to education, and the choice of a spouse. Although Cary was raised within this environment, she dared to step outside the bounds of so ! cietal and gender expectations and undertook much of her own education, learning 5 languages, translating classical texts and writing verse (Weller). She married Sir Henry Cary in 1602. Subsequent to her marriage, her husband, a successful courtier was appointed Privy Councillor (1618), Viscount Falkland in the Scottish peerage (1620), and Lord Deputy of Ireland (1622). She bore him eleven children between 1609 and 1624; and continued to expand her education by reading continually in history, poetry, moral philosophy, and the Church Fathers (Beilin). ... Free Essays on Elizabeth Carey Free Essays on Elizabeth Carey Lady Elizabeth Tanfield Cary, Viscountess Falkland Elizabeth (Tanfield) Cary is an important literary figure worthy of study in the 21st century because she was a rebel with a cause for women’s rights, especially within marriage; because she became a rebel with a religious cause; and finally, because she was the first Englishwoman to write and publish a drama, The Tragedy of Mariam (1613). Elizabeth (Tanfield) Cary was born in 1585, was the only child of Judge Sir Lawrence Tanfield (Weller), and was provided a strict but extensive education (Krontiris). Cary’s life was characterized by her constant struggle between the pressures of conformity and submission and an inner imperative to resist and challenge authority. Societal expectations of women at this time were that women were to be nominally educated, if at all. Women were to be quiet and meek, to be subservient to men in all regards, to be used as an asset when arranging marriages. Women were to be a beautiful ornament on the arm of their husband in society, to bear and raise his children, and were expected to have no thoughts or opinions on matters of politics or religion. Women had no power to choose their own futures, and were at the mercy of their parents in regards to education, and the choice of a spouse. Although Cary was raised within this environment, she dared to step outside the bounds of so ! cietal and gender expectations and undertook much of her own education, learning 5 languages, translating classical texts and writing verse (Weller). She married Sir Henry Cary in 1602. Subsequent to her marriage, her husband, a successful courtier was appointed Privy Councillor (1618), Viscount Falkland in the Scottish peerage (1620), and Lord Deputy of Ireland (1622). She bore him eleven children between 1609 and 1624; and continued to expand her education by reading continually in history, poetry, moral philosophy, and the Church Fathers (Beilin). ...

Comapring with life Essay Example | Topics and Well Written Essays - 750 words

Comapring with life - Essay Example Discrimination becomes an ugly word especially when it is associated to race or color. We continuously wonder why such difference in skin color or genes would merit a severe consequence. Discrimination in any form teaches us that the value or quality of an individual lies in the physical or the material not by his virtue or ability, that those who are deemed inferior because of the standards that popular culture or society has set deserve less which unfortunately mean cruelty and animosity. Science has always purported that man is of one kind, one species. There are no other breeds, no other classifications, no subdivisions. Any man is a man in his essential or universal form or nature, sub specie aeternitatis. Furthermore, diversity does not necessarily mean inequality. In the face of such injustice, man must at all times take action. Inasmuch as we openly celebrate whatever is good and beautiful, humankind must also earnestly articulate resistance for injustice and evil. We can be patient in the pursuit of our dreams but not in the search for justice. This has been proverbially expressed as "justice too long delayed is justice denied. Those who are oppressed must rise or must be lifted from the dark dungeons of complacency." (King, Jr.) These actions have taken various names as well resistance, strike, campaign, direct action, protest, which in legalistic term is freedom of expression. As King stated, steps have to be taken to bring these evils in the open, to the light of human conscience and the air of national opinion before it can be cured, the same way boils must be opened with all its ugliness to the natural medicines of air and light. Then again, people have differing opinions on what should be done and how it is to be done. Those in opposition are often accused of unreasonable impatient dissatisfaction. Thus, man grapples whether those in authority are flawed or those who react are just simply dissatisfied. Subsequently, they are cautioned to practice sobriety. The so-called peacekeepers say "Wait!" and this, in the long run, would mean "delay" or "never". (King, JR) However, our conscience dictates that spectators, those who are not in the face of suffering are not in the proper position to judge those who suffer. According to King, "We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed." which gives man more reason to take direct and immediate action. Then, man must always take caution in all his actions, lest he ends up breaking the law and bring about anarchy. At all times must he upheld what is both legal and moral. Reason dictates that all conflicts must be taken to the courts but many times people would question the infallibility of our courts. Moreover, is legality always equivalent to morality The line must be drawn, especially in matters of opinion, especially when opinion matters. Does the law apply to all How do we establish morality in a multicultural world Practically, the root of all these things is differences and these differences have been a constant challenge to man, something that he must always try to reconcile with and understand. Taking things to a higher plane, reconciliation, compromise, tolerance, empathy, and compassion might turn up to be the better answers to the issue of discrimination and conflict. We must realize that we should always choose

UK public finances Essay Example | Topics and Well Written Essays - 1000 words

UK public finances - Essay Example According to forecasts published by the HM Treasury for the month of June -July 2010 and June - July 2011, it is evident that GDP during the same period will increase from 1.2% to 2.1% respectively (HM Treasury Report July, 2010) The detailed overview of the public finances databank available from the government, it is revealed that the current budget surplus is -105.6 billion and net borrowing of 154.6 billion with overall net debt of 53.8% for the year 2009-10. It is further evident from the data below that the trend in net borrowing is decreasing thereby promoting the growth of GDP. The table below shows that current budget surplus has come down to zero resulting in healthy GDP of 67.4% by 2014-15. (Table 1) The data furnished above should motivate the executives and decision makers to invest in the country eyeing the long term objective of making profit. However the following diagram shows that most of expenditure is targeted towards social protection which aggregates to 28%, which is understood in the present circumstances of continuous threat of terror attacks. Health and Education is also one of the important areas where the government is spending huge money. According to following diagram, it is suggested that company executives may invest in other areas like housing loans and insurances as the government spending in those areas is very minimal. It is forecasted that the government would receive majority of its income from tax deductions, which means good income to the public, followed by National Insurance (17%). Figure 1 Figure 2 (Source: Public Sector Finances Data Bank - HM Treasury http://www.hm-treasury.gov.uk) The government received 153.5 billion as Income Tax in the year 2008-09, 96.9 billion from National Insurance, 78.4 billion from VAT and also from tobacco duty, fuel duty, spirits, wine, beer and cider duties, air passenger duty. As mentioned above, company executives may focus on providing products and fix prices keeping in view the predicted spending and generated income by the government. As the diagram (Figure 1) shows that government spending is huge in social protection but least in housing and environment, it is assumed that opportunity persists for the businesses in realty and banking sector. It is assumed that banking sector will flourish during the next few years as financial assistance could be provided to the people from agricultural sector as well as in realty sector. (http://www.hm-treasury.gov.uk) It is important to mention that economics uses theories and methods to study the behavior of people involved with allocating resources and aiming to reach some optimum situation (Elliott and Payne, 2005:1). As the government is

The Usefulness Of Financial Statements To Stakeholders

The Usefulness Of Financial Statements To Stakeholders Introduction: Finance for managers is very important subject for businesses. All stakeholders must have to know about it. Because it helps their businesses to run properly and make profit. Finance for managers helps people to know about the purposes and requirements for keeping financial records, what are the techniques for recording financial information, what are the legal and organisational requirements of financial recording, the usefulness of financial statements to stakeholders, what is the difference between management and financial accounting, the budgetary control process and so on. It also helps people how working capital can be effectively managed, how calculate and interpret variances from budget, how to evaluate business project, how business organizations can effectively manage working capital etc. Businesses are mainly depend on finance, managers and budget etc. So if people want to start business they have to know about finance for managers. It helps them to learn some most important things about business. Thats are: what are the legal responsibilities, how to keep financial record, how to control finance, how to control budget, what are the costing and pricing, what are the financial statements, project appraisal methods, usefulness of financial stakeholders etc. Evaluate the purpose and requirements for keeping financial records: In business there are many purposes and requirements for keeping financial records among of those this three are mainly important. Thats are: Legal requirements: It means when people start businesses they need to follow business rules, laws and regulations to run their businesses. Almost every business has some form of legal ruling. Particular forms, licences and other documentations is field with state and local government offices in order to begin. And these documentations may be tax forms, shareholders and payments etc. Without this documentation you may given up from opening. Tax requirements: In every business people must have to pay tax and this tax depends on business structure its called tax requirement. This tax also sometimes depends on business profit, business types, and business quality and so on. Internal control requirements: Internal controls are policies, procedures and mechanisms used to decline business risk. In order to check employees and member from committing a dishonest act the control must be via and wide. It helps business to run properly and to achieve business goals and also help to make good relationship between all business staffs. Analyses the techniques for recording financial information. Analyses the legal and organisational requirements of financial recording: Financial recording is a process and procedure that is used by an organisation to control finance and accountability. This process and procedure include recording, verification and timely reporting of transactions that affect revenues, expenditures, assets, and liabilities. To develop business and making profit accountants have to keep financial records or information. There are some techniques for recording financial information that are given below: Double entry book keeping: It is an account technique which records each transaction as a credit and a debit. Day books and ledgers: A book with an account of sales and purchases made each day is called day books. For example: sales day books, sale return day books etc. On the other hand ledger is an accounting book of final entry where transactions are listed in different accounts. For instance: sales ledger, purchase ledger and general ledger etc. The trail balance: It is totalling of debit balance and credit balance to make sure that total debits equal total credits. From the trail balance figure end of the year an organization can make balance sheet of the business to show the financial position at a particular moment in time. Manual and computerised systems: Manual systems means those transactions are enter manually in business. It is a risky system for business because there are many chances to make mistakes. On the other hand those transactions are enter by computer is called computerised system. It is a very safety system and never makes mistakes. Nowadays most business systems are computerised systems. Because it can also keep more records than manual system. In business there are some requirements for financial reporting and these financial reporting requirements are for sole traders, partnerships, limited companies and public limited companies etc. Financial reports are the documents and records that how much money your business is making or not or how much money your business have to pay or how much money your business already paid etc. Basically it is the documents of money transaction of all purposes that where your business invest money. There are different types of financial reports or statements. These financial statements can be cash flow statement its a summary of the actual incomings and outgoings of cash in a firm over an accounting period (month, quarter, year), it can be also profit and loss account it shows your business that how much money is your profit or loss. And the final statement is called balanced sheet. It focuses on what asset the entity owns, how it paid for them, how much profit or loss etc. This statement is p repared at the end of the year. The purpose of financial reporting is to deliver this information to the lenders and shareowners (the stakeholders) of your business. Because in business we have mainly two types of stakeholders thats: internal and external. Internal means those stakeholders are dwell inside the company for examples: managers, employees, board members etc. On the other hand those stakeholders are not directly a part of a company is called external stakeholders for examples: shareholders, customers, suppliers etc. Financial reporting must be part of the essential contract between you and them. Your lenders and investors have the right to know if their money is being spent wisely and returning a profit. Besides these the usefulness of financial statements are that: by doing this stakeholders can know that how much is their profit and loss, how do assets stack up against liabilities, where did the business get its capital, and how is it making good use of the money, what s the  cash  flow  from the profit or loss for the period, did the business reinvest all its profit, does the business have enough capital for future growth and so on. Evaluates the usefulness of financial statements to stakeholders: In business there are two types of stakeholders thats: internal stakeholders and external stakeholders. Internal stakeholders mean those stakeholders are dwell inside the company for examples: managers, employees, board members etc. On the other hand those stakeholders are not directly a part of a company is called external stakeholders for examples: shareholders, customers, suppliers etc. All shareholders want to see the use of their investment and thus asses the management through the financial statements. Because financial statements are very useful for businesses. The usefulness of financial statements to stakeholders is given below thats are: how much is the profit and loss in their business how much money the invest how do assets stack up against liabilities where did the business get its capital how is it making good use of the money What is the  cash  flow  from the profit or loss for the period did the business reinvest all its profit how much is their costs how much money they paid Does the business have enough capital for future growth etc. Explains the difference between management and financial accounting: Financial accounting is concerned with financial transaction and statements that have already taken place. It is a gathering of information about business transactions. For example: profit and loss. These processes are controlled by finance manager. On the other hand management accounting is concerned with providing management of an organisation with recommendations based on accounting information, in order to help in making day to day decisions and in longer term planning. These processes are controlled by management manager. Financial accounting and management accounting provide information into two different user groups. Financial accounting primarily provides information for external users of accounting data, such as investors and creditors. On the other hand, management accounting provides information for internal users of accounting data. Internal users include employees, managers, and executives of the company. Financial accounting is reporting on historical information. The i nformation is reported regularly. It is often broken down into monthly, quarterly, and annual reporting periods. On the contrary, management accounting information is reported continually. Internal users need to evaluate past, present, and potential future information in order to make decisions. Therefore, these users continuously need information in order to make the appropriate decisions. These two accounts are very important for a business. Without these two businesses cannot run properly or cannot make profit. So always try to keep proper account of these two accounting sector. 5 Explain the budgetary control process: To make effective decisions and coordinate the decisions and actions of the various departments according to the capital is called budget. Because every business have a limited budget so it is necessary to control budget. There are many types of budget in businesses such as: advertising budget, purchasing budget, sales budget, cash budget, development budget etc. There are some process to control budget thats are: Good communication and good coordination between departments and authorities can control budget. Besides this well planning helps managers to decide the most effective ways for controlling budget. On the other hand cash flow forecasts are also helpful to control budget. It shows if a firm needs to borrow, how much, when and how it will repay the loan. However evaluation can control budget. Because it means a manager is to compare the budget with actual performance by each person sector. In here control action is also related. Without budgetary plan running a company is difficult. Budget is also important for management. Because managements are also depends on budget and every departments have its own budget. Among them zero based budgeting can control budget because it is a method of budgeting in which all expenses must be justified for each new period. Its starts from a zero based and every function within an organisation is analyzed for its needs and costs. Budget is then built aro und what is needed for the upcoming period, regardless of whether the budget is higher or lower than the previous one. Another important process is incremental budgeting. It forecast fixed overhead costs, computed by adding or subtracting a predetermined percentage from the historical costs. There are also some advantages and disadvantages of the budgetary control system. Thats are: It enables the management of a business concern to conduct its business activities in the efficient manner. It provides a yardstick for measuring and evaluating the performance of individuals and their departments. It reveals the deviations to management, from the budgeted figures after making a comparison with actual figure. Effective utilization of various resources like men, material, machinery and money is made possible, as the production is planned after taking them into account. It helps in the review of current trends and framing of future policies. It creates suitable conditions for the implementation of standard costing system in a business organization. It inculcates the feeling of cost consciousness among workers. Budgets may or may not be true, as they are based on estimates. The assumptions about future events may or may not actually happen. Rigidity: Budgets are considered as rigid document. Too much emphasis on budgets may affect day-to-day operations and ignores the dynamic state of organizational functioning. False Sense of Security: Mere budgeting cannot lead to profitability. Budgets cannot be executed automatically. It may create a false sense of security that everything has been taken care of in the budgets. Lack of coordination: Staff cooperation is usually not available during Budgetary Control exercise. Time and Cost: The introduction and implementation of the system may be expensive. Evaluates the use of different costing methods used for pricing purposes: In business there are different types of costs. For pricing purposes industries need to classify there costs. For example: direct costs, indirect costs, fixed costs etc. Each of these costs has separate unit. For pricing and costing a business must calculate unit cost to make sure how much are their costs. Then they have to deal with over heads thats are: raw materials, utility, rents etc. After that they have to make sure about pricing but it is depends on the firms average costs and on the customers opinion of a product value. For pricing purposes some important costs have to be calculated, such as: cost plus, marginal cost, price taker etc. In here they have to identify that which contractor is paid for the costs incurred and is paid an agreed upon percentage of such costs as contractors profit is called cost plus. Besides this a firm have to calculate marginal costs, its allocates only variable costs i.e. direct materials, direct labour and other direct expenses and variable over heads to the production. It does not take into account the fixed cost of production. This type of costing emphasizes the distinction between fixed and variable costs. However most investors are price takers as their actions in selling and buying stocks isnt enough to change the price. Also note that a company can be regarded as a price taker if the price sets and quantity of the goods it produces doesnt have any influence on the actual market price, so forcing the company to go with the market price. Any individual consumer is also considered to be a price taker; this is because the purchase made doesnt affect the price a company sets for its products. There is also an important costing method that is break even it means neither a profit nor loss has been gained, this can be seen after balancing the costs. Conclusion: We can learn a lot of about Business by reading finance for managers. Business is everywhere in the world, it help us to know about the purposes and requirements for keeping financial records, what are the techniques for recording financial information, what are the legal and organisational requirements of financial recording, the usefulness of financial statements to stakeholders, what is the difference between management and financial accounting, the budgetary control process and so on. It also helps people how working capital can be effectively managed, how calculate and interpret variances from budget, how to evaluate business project, how business organizations can effectively manage working capital etc. Its also help u to know what are the legal responsibilities, how to keep financial record, how to control finance, how to control budget, what are the costing and pricing, what are the financial statements, project appraisal methods, usefulness of financial stakeholders etc. From our point of view the most important aspects are finance, budget, stakeholders etc. Failure and success of a business fully depends on theses aspects. There also varies minor aspects to consider also as well, these are also vital to grow your business and gain profits. To grow your business you have look into ways on increasing the amount of sales, both to existing customers and new customers, improving your products and services by researching and testing changes with your customers. Furthermore, developing new products and services, and selling them to new or existing markets, also taking on staff or training your current staff includes working with apprentices and mentors. Lastly you can look for additional sources of funding, such as binging in new investors. To know about businesses very well people have to know about finance for managers because all these things are related here. So it is necessary to learn finance for mangers because it helps quite a lot for businesses.

Goya foods Essay

Started in 1936, Goya food is more famous in the American market where it has targeted the diverse Hispanic market the in the new markets it is targeting. With its headquarters in Secaucus, New Jersey the company deals in canned foods and other food products such as juice and cooking oil. Some of the major brand names in the market are extra virgin oil, Paela, Adobo and an assortment of designed recipes and mixes for the market. These products are spread out in four major industries †¢ Bakeries †¢ Beverage manufacture and bottling †¢ Coffee and tea manufacturing Fruit and vegetable processing †¢ Meat and food products processing †¢ Cereals and other foods processing Conrad Colon, the group’s marketing director says that the idea behind their vesting into different food products such as beans and rice is to transform ordinary products to Goya specials (Luther, 2008, pp 69). Ranked number 366 in the Forbes magazine largest private companies the company has shown that it is on its way from climbing form the small enterprises category to one of the top 20 multinationals. The firma has grown over time in size and form. At the moment the company is using its success in the American and South American market as a motivation to launch its products in the Asian market such as Singapore and Taiwan, Malaysia and Hong Kong otherwise known as the Asian tiger economies. These economies are currently experiencing very high economic growth. Consumer spending is on the rise as the welfare of the society improves (Thang, 2008, pp 28). Competitive analysis Goya Foods is to enter the market at the height of its success as a brand offering something more than the common. Its brand is synonymous with creativity in recipes (Luther, 2008, pp 67). In addition to this, Luther (2008 says that the company has transformed canned beans to more than canned beans to Goya beans. He notes that this is the notion that the company is riding high on: brand identification with quality and customer loyalty. Goya Foods, which had revenues of $713 million last year, has become synonymous with Hispanic packaged products of every persuasion. He cites the case where retail outlets and supermarkets have transformed form labeling Hispanic food aisles as so to Goya foods. This is against the traditional labeling systems where aisles are labeled as â€Å"Asian foods†. Of this, Conrad says â€Å"We have been selling our products for 60 years, so that some of our products, like our black beans, fruit nectars and olives, have become part of the culture†. The company has reciprocated this embrace with recognition of Hispanic culture such as celebrating the Puerto Rican Day Parade in New York. Advertising and promotion is done both in English and Spanish even in their websites (Telvin, 2006 pp110) Moving on to the culturally rich market could then be a turning point for the company and the market if the entry to the market is well strategized and the timing is correct. This gives the company a competitive advantage in that the markets in Asia have traditionally been shaped by the Asian culture. Making a move into the market would appear to critics as â€Å"banging your head on a wall. † This is more so because China has dominated the processed foods market in China and has manage to penetrate the US and European market. The strength of this growth in the market for Chinese products is pegged on low pricing other than brand name and quality. However, Colon sees this as a marvelous opportunity to challenge the status quo and introduce another culture in the market. He believes that the same cultural experimentation that has taken place in the US can be replicated in Asia using the right marketing strategies. He says their strength lies in the identification of the company’s brand name with Hispanic culture which is very important in targeting the culturally adventurous market in that region. Therefore, Goya’s entry into the Asian market can be viewed as a cultural export form the Hispanic world. Telvin (2006, pp112) sees that the 2005 donation by Goya foods to tsunami victims in South East Asia as courting strategy in the region before the marketer makes a lurk into the market. Goya Foods recognizes their major competitors in the American market are Del Monte, Can Agra and Kraft foods as shown in the company’s website. Del Monte is one of the largest competitors with a global presence well represented in Asia by its Del Monte Pacific branch. The growth of this Pacific branch serving the Asian and American market has been experiencing double digits growth since the turn of the millennium. Former Chairman of Del Monte Pacific, Tony Chew says that the company’s 100 plus years presence in the industry has created strong brand name for the company whose regional head marketer attributes to â€Å"leveraging our strengths in production, marketing, and distribution, and expanding our business through synergistic alliances or strategic acquisitions† One of the integration alliances are with the Cadbury Schweppes in US, Nabisco in Canada and Seven-up. Such alliances combined with an experienced management, strong financial base from shareholders and a long history has contributed to the company’s labeling as â€Å"one of Asia’s highest value creators† This has created a kind of market entry barrier in the market with a lot of customer loyalty and strategic alliances forming the base of the barriers. Industry forecast The bakeries industry as on of the very competitive market is expected to grow by 5% in 2009. This is a significant rise after the decrease in consumer spending hurt the market with estimated growth for 2008 only expected to be 2% in the American market. The growth will steady up to around 4% in the next four years as per market predictions. Colon attributes their continued growth and dominance in the Hispanic American market to â€Å"knowing the Hispanic market better than any competitor† through market research. Given that there exist many of opportunities in a country like Malaysia, good market research in the country should be expected to yield good results. According to an industry report on the status of the processed food industry in Malaysia the industry has a lot of opportunities short listed as flour based products such as pasta, biscuits, pre-mixes, frozen pastries and chocolate confectionery †¢ cereal-based products such as breakfast cereals, muesli and rolled oats †¢ pure fruit juices, orange juice concentrates, frozen vegetables, edible nuts and canned fruit †¢ condiments, seasoning and sauces †¢ nutritional snacks such as fruit rolls and yoghurt bars †¢ health foods and bars †¢ halal-processed meat such as corned beef CanAgra as a competitor to Goya deals in brands such as Rosarita, Blue bonnet and Gilroys foods is already making a gradual exit from the Asian market after years of disappointing sales by cutting operations. With an extra room created by CanAgra, Goya can enter the making to have a share of the profits. Canned, frozen food processing industry is experiencing good growth despite the fall in this year’s consumer spending which has hurt sales across all industries. This industry is expected to register a increment of 1% to 5% from last year’s and maintain the same in 2009. Subsequent years are estimated to see the industry fall back to 4%. This increase in growth is largely tied to increase in population. In addition, India’s processed food industry is growing at an average of 12% per year. Such opportunities exist for companies such as Goya to make full use of by venturing into the market. Goya’s product strategy Recognition of culture as the main selling pint by the company has been put into full utilization through market segmentation by culture. Goya recognizes that eating habits from one cultural grouping to the other changes a lot. Therefore the company has realized the need to satisfy all markets by segmenting the niche markets and developing specific products for that market. According to a link in the company’s website http://www. goya. com/english/recipes/recipe_category. html? id=6 the markets are divided into four major categories. These are Mexico, Central and South America, Spanish and the Caribbean. In each market there are various products in form of recipes that are unique to that market only. However, the aspect of cultural exchanges does allow variety in that cultural experimentation through Goya products is facilitated. The company has strategically made use of promotional and marketing campaigns that are well publicized. Alliances with traditional supermarkets and large retail outlets have helped in product placement as a form of advertising. In addition, the fact that Hispanic foods are all being labeled Goya is working well for the company’s policy. However, the same labeling can lead to loss of market. Poor quality products meant for the Hispanic market can be viewed by the market as belonging to Goya which is not the case and hence the company loses customer loyalty on the basis of poor quality products. This would d be against the company’s slogan: If it’s Goya, it has to be good. Profitability and budget analysis Increased commodity prices and decreased consumer sending has for the better of this year proved problematic to marketers. In a bid to remain afloat, Goya and her other industry competitors were forced to increase their prices. Therefore, as Kraft foods admitted their increase in profits this year was partly due to a 7% increase in the prices of their products. Again, going by the same argument, the target of Goya hitting the $1 billion mark this year in sales is definitely going to be a reality (Thang, 2008, pg 27). Del Monte as the other competitor has also reported profits at 11. 1%. Given that all the industries in which Goya operates are estimated to be on the rise ceteris paribus, then the market share for Goya in particular and to all the players in the industry is going to increase in the near future. Marked by such an increase in sales and profits, Goya is increasing her expenditure on marketing and promotional activities. Last year the company reportedly tripled its marketing budget to counter market encroachment by competitors. Again, there have been increased sponsorship and philanthoppy activities by the company. As a result more Americans in addition to the Latinos are turning to Goya foods for an alternative to the traditional American food to more stylized processed food.